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How The Wii U Could Have Won E3

by abujaffer 12 Comments 12 Votes 1334 Views 08/06/2012 Back to Articles


Ask anyone what they were most excited for in the days coming up to E3, and the answer you're likely to get is 'Nintendo.' All eyes were turned towards them, to see how far the Wii U had gone since it was revealed last year. Instead, Nintendo blew it; even the most ardent Nintendo supporters are wary of the company's future, and stock holders are reacting similarly.

However, when it comes to analyzing what went wrong, I've come up with three crucial things Nintendo screwed up, and what they can do to fix it in the future.


Focus

What Nintendo Did:
First off, focus. Here Nintendo was, with peoples' full attention, and instead of directing viewers' towards the "core" titles they promised, they focused on games that have already given the Wii U the "casual" stigma. They had the support of freaking Mass Effect3 (probably with the different ending(s) bundled), and they focused instead on SiNG (which casuals will probably forget about in 2 months whenever advertising for Dance Central starts). They obviously have a more powerful system than their current competitors, yet they didn't even mention the Wii U's ability to render/play games at 1080p. Their news real showed off a lot of third-party games, but almost all those games were shown off last year. Don't forget how they completely missed games that really showed off the controller, like P-100 and Game and Wario (does anyone even know these games exist?).


Nintendo thought this was more important than Mass Effect

What Nintendo Needs To Do:
Nintendo screwed this up, and if they want to fix this, they have to act fast. Get their third-party supporters to set up trailers running on the Wii (like the Batman trailer), and highlight its superiority over current consoles. If it isn't superior, push them to make it so (with Nintendo's publishing support, if they have to). Nintendo has to change gears fast, or else everyone else will.


Innovation

What Nintendo Did:
Second, innovation. Nintendo's supposed to show off the best of the best, the greatest of the greatest, games that really shows off how the Wii U controller can improve the experience. Instead, we saw a bunch of games that looked like they were pulled from the DS in 2006. The games announced looked like Wii titles; nothing that screams, "THIS IS A NEW CONSOLE! THESE TITLES WOULDN'T HAVE WORKED ON THE WII!", like the 3DS did.


I still remember this a year later, while I can only vaguely remember the uses for the controller shown off this year

What Nintendo Needs To Do:
Nintendo needs to pull their crap together. What I saw at the E3 conference was nothing compared to the golf-swinging, shuriken throwing, fully-interactive experiences I saw at E3 last year. When viewers see someone move around their Wii U Gamepad to aim at someone, they think instead about how much quicker it'd be to just flick a joystick that way. Nintendo needs to validate the Gamepad's existence through experiences that just wouldn't work anywhere else (like the aforementioned demos found at last year's E3); take a gander over at the (3)DS and move on from there. Help 3rd parties out; many of the developers supporting the Wii U don't have experience on the DS/3DS, and you don't want them to repeat the same mistakes developers did in 2005.



Support

What Nintendo Did:
Finally, support. Nintendo had a bunch of games competitors already have, but most games are still absent from their arsenal; especially the absolutely crucial games announced at E3 this year. Even then, Nintendo didn't show off current games that WOULD benefit from the Wii U. Skyrim (and Fallout 3, Oblivion, etc.), Battlefield, Ghost Recon, etc.; games that would work incredibly well on the Wii U, and would offer superior gameplay to current consoles that actually makes sense. I'm sort of seeping into the next section here, but there's really not much they DID do, besides point out how little support they have.


Imagine if this was running on the Wii U

What Nintendo Needs To Do:
Nintendo needs not only games that have already come out for current systems, but future games as well. If Nintendo had secured support of Splinter Cell Blacklist, of Tomb Raider, of Crysis 3, etc., they would have owned the conference. Imagine if, after the reveal of Watch Dogs, the controller the dude was using was the Wii U Pro controller, and the game was running on next gen tech; the Wii U (instead, it was on a platform no specific company benefits from, PC). No one would care about the specs anymore, they just want games that run like that. I know I'd say, "Screw competitors' consoles, if the Wii U can run those graphics, anything more doesn't matter."




That's the reaction Nintendo needed; instead, they got one filled with indecision and hope that they're saving their cards for later. Nintendo said their focus at E3 would be the games; however, they did it on all the wrong ones, and that may cost Nintendo the game.
Link to us http://wii.mmgn.com/Articles/How-The-Wii-U-Could-Have-Won-E3
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Tags: 3DS E3 games Missed nintendo Opportunities u Wii WiiU
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Finally done! I still need some help with the formatting of the page, but I have no idea how to do it. Could a mod please make the bolded words those large, [hr-]-like underlined headers, and turn the italics to bold (if that first part is done)? Thanks in advance, I was planning on sending this to a mod to edit before submitting but by the time I realized that I'd already pressed the button. [Facepalm]

Sorry for that last pun, it just came out and had a nice ring to it, and I couldn't get myself to let it go.
Totally agree. They had the games there, just not the right ones. Ending with Nintendo Land was wrong and could have scraped some dignity back with something else.

However, Reggie did mention in an interview that the games presented were expected to be a launch window for the Wii U (meaning games at launch + 3 to 4 months afterwards). Still, having games that have been released and for a while already was something they should not have focused on.

Now Nintendo Land. WHAT they should have done is just had people playing the game together to show how fun it could be. Instead they had the creator come out and explain one of the mini games. BORING! I see the potential but it they didn't approach it the right way.

I can see why the didn't show off games that could possibly be coming to the Wii U but just imagine if they had Borderlands 2 with a bit of gameplay or even hinting Watch Dogs. It would have been fantastic!

I'm sure Nintendo has their reasons but as a Nintendo fanatic, I was not happy at all so I hope these responses to their conference will reach Nintendo.
Sorry for the double post, forgot to mention something else. They could have elaborated more on the Nintendo Network. They didn't have to spend 30 minutes on it, but hinting the structure of it and how it operates a little bit would have been a big plus after Nintendo seem to promise change.

A theory of mine is that Nintendo seemingly is pushing towards social connectivity like Facebook and Twitter. So their conference could have been lacklustre because they have the intention of inkling out information through these social media networks throughout the coming months. But still, at an event like E3, people want something at that moment. I don't want to find out something a month later on Facebook.
Blob
+
They showed off the launch window games and nothing more.
They don't want a repeat of the 3DS, people expected Kid Icarus and Mario at launch.

It was a little disappointing, but it was fine.
Good things will come, have patience.

Blob said: They showed off the launch window games and nothing more.
They don't want a repeat of the 3DS, people expected Kid Icarus and Mario at launch.
It was a little disappointing, but it was fine.
Good things will come, have patience.


Still would have been good for something in the works. Doesn't that usually happen with Zelda?

I agree with what you say though. Gamers these days are so fickle over the dumbest of things.

Blob said: They showed off the launch window games and nothing more.
They don't want a repeat of the 3DS, people expected Kid Icarus and Mario at launch.
It was a little disappointing, but it was fine.
Good things will come, have patience.



That's the reaction Nintendo needed; instead, they got one filled with indecision and hope that they're saving their cards for later.



Looks quite similar, eh? Nintendo had potential they completely squandered, and I don't think they'll be able to capture as much attention as they got this year ever again, especially if their competitors announce new consoles next year. @_@
Nintendo's confence was just plain BAD! The silver lining is that the games ARE there. Why Nintendo would choose to leave out P-100 and Wario from their conference is completely baffling. Also why spend so much time pimping Batman. That time could have been better spent on games not yet released for any platform. Assassins Creed 3, Darksiders 2 or Aliens Colonial Marines. Nintendo could have done soooo much better. But at least the games are there, and of course all the Nintendo big guns will come over the consoles lifetime. I can't wait to see what they do with their BIG franchises with the Wii U's controller and extra horsepower.
Could have been strategy.

Sony and MS had nothing spectacular. Next year, they're probably going to unveil their new consoles... and Nintendo will announce some killer titles they're working on, making next year's E3 the best ever!

/dreaming
yes showing games that arent going to be released for a year would have won them e3
I am under the impression that they still won E3. Their press conference was dissapointing by Nintendo's standards, but the best presentation was from Ubisoft. From an objective view Nintendo's was still better then Sony and Microsoft so as long as Ubisoft can't win, then Ninty have won.

Marge said: I am under the impression that they still won E3. Their press conference was dissapointing by Nintendo's standards, but the best presentation was from Ubisoft. From an objective view Nintendo's was still better then Sony and Microsoft so as long as Ubisoft can't win, then Ninty have won.


the internet says they didnt so it must be true!

Marge said: I am under the impression that they still won E3. Their press conference was dissapointing by Nintendo's standards, but the best presentation was from Ubisoft. From an objective view Nintendo's was still better then Sony and Microsoft so as long as Ubisoft can't win, then Ninty have won.



I don't think doing better than two other crappy conferences is a good thing. I still wouldn't say they "won" E3, because as you pointed out, better games came out from the likes of Ubisoft. Not to mention that doesn't negate the fact that Nintendo's not likely to get Wii U sales from such a conference, and that's the entire point of hyping up a new console. Microsoft/Sony will get a lot more sales from even those less-than-mediocre showings because of third party support; support Nintendo doesn't have. X_X

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