Despite the influx of announcements and trailers, E3 hasn't officially started yet. The expo that stops the gaming world once a year is set to kick off in the early hours of tomorrow morning, starting with the Microsoft press conference.
Yet anyone would have you think Nintendo has already "won" the war.
A surprise to Nintendo fans and media outlets alike, the Japanese company announced a pre-E3 press conference in which they revealed the revised gamepad, the Wii U Pro Controller and their top-secret online platform.
Not bad for a pre-E3 conference.
It was a masterful move by Nintendo, effectively revealing enough information to rattle those who were sitting about Nintendo's promise to be aiming for "core" gamers with the release of the Wii U. While everything was shrouded in mystery leading up to the event, Nintendo are luring people in one by one with tantalising bits of info.
Now Microsoft are going to take the stage and say "hey, we've got Halo 4, a new Kinect-based Forza and some new online features," and gamers are going to be happy, but still holding out for Nintendo.
Sony will promise better online integration, a swag of Vita games, a cloud-based gaming partnership and a brawl game. Still, people will be waiting for Nintendo.
Nintendo will walk out on the stage, reveal a brand new console, a robust online platform and a swag of first and third-party titles that will cater to both casual and hardcore gamers.
Screams and applause will fill the expo, Nintendo will take it all in their stride and dominate the remaining day as the lines last for hours to have just ten minutes hands-on time with their new console.
Microsoft and Sony may be turning up to the battle, but before anyone has even taken the stage, Nintendo has won the war.
By Stephen Heller - Bio