Activision want game prices to rise

Featured 15 Comments 24 Votes 3239 Views 11/08/2009 Back to News

Activision has said that it is confident of its current pricing strategy with its gaming line-up, and its CEO Bobby Kotick wants to see further price increases for software.

With the company recently announcing its pricing for COD: Modern Warfare 2 in Europe and with Tony Hawk: Ride set to retail for $200 AUD, Activision look set to set a standard when it comes to high-priced gaming collections.

When Activision executives were asked about the company's recent pricing strategies and the response it got from retailers, Activision's boss Michael Griffith said:

".. On the pricing, we've had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points."

"... You know if it was left to me, I would raise the prices even further," before stating that pre-orders for Activision products were an indication that consumers were comfortable with current pricing levels. "As far as the premium priced product, you know, collector's editions and things like that, I'd say we're seeing probably more interest than we have in the past on the collector's editions, so that's a pretty good indication of the interest in these franchises," said company CEO Bobby Kotick.

News Article by: Gaetano 58245Kudos 11/08/2009

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Activision want game prices to rise Comments

Kudos: 24,366

renagadez

That's pretty bold to say that he wanted to raise prices even further.

11/08/2009

Sydney, New South Wales

Kudos: 879

IceManPJN

I've seen this posted elsewhere and it generally gets a bunch of whining as a response, and I expect much the same here. The thing of it is, they're more than justified in wanting to raise game prices. This is because game development costs go up dramatically with every new generation of platforms. Developers sink more and more money into a game but don't get more and more back at retail. This makes it increasingly harder to stay in business.

11/08/2009

Wellston, Ohio, USA

Kudos: 24,366

renagadez

IceManPJN said: I've seen this posted elsewhere and it generally gets a bunch of whining as a response, and I expect much the same here. The thing of it is, they're more than justified in wanting to raise game prices. This is because game development costs go up dramatically with every new generation of platforms. Developers sink more and more money into a game but don't get more and more back at retail. This makes it increasingly harder to stay in business.

That's true, but aren't the price high enough already? It might not be as high in the US, but here, we have games going up as high as $120 AUD with the average price being around $100 AUD if you don't shop around.

11/08/2009

Sydney, New South Wales

Kudos: 4,796

Skidmark

You can raise them as much as you like Bobby, I'll just buy them when they hit the bargain bins. I can pick up Modern Warfare for $50 now. CEO's are like children, they should be seen and not heard.

IceManPJN said: The thing of it is, they're more than justified in wanting to raise game prices. This is because game development costs go up dramatically with every new generation of platforms. Developers sink more and more money into a game but don't get more and more back at retail. This makes it increasingly harder to stay in business.

Tell that to Nintendo and watch them laugh all the way to the bank. Perhaps the answer is to stop pandering to graphics whores and produce affordable games.

11/08/2009

Skidmark inc Est-1971 Proudly operating 39 years without fail.

Kudos: 552

Condog

Oh man i love paying more for games!! This is AWESOME!!!!!

11/08/2009

Clonbinane, Victoria | 3781 0455 1348 <- brawlzorz

Kudos: 24,366

renagadez

Skidmark said:Tell that to Nintendo and watch them laugh all the way to the bank. Perhaps the answer is to stop pandering to graphics whores and produce affordable games.

11/08/2009

Sydney, New South Wales

Kudos: 5,618

EADP

This is MADNESS.

**doesn't read any of it besides the title*

11/08/2009

psn- eltoNNNNNN (6 N's) www.Youtube.com/SkillSkillFiretruck msn/IM- d_syboy@hotmail.com

Kudos: 2,343

jakliu100

FFS they make us pay 10 brit pounds more for cod mw 2 than anywhere else! WTF

11/08/2009

Manchester, UK

Kudos: 120,740

Guyver

They better make sure quality comes with this price increase or people will stop "buying" software.

11/08/2009

Melbourne: Has anyone really been far even as decided to use even go want to do look more like?

Kudos: 6,627

TheDarkBJ

This is ridiculous, coming from Activision, whose games suck mostly anyway. Besides, games are overpriced enough in Australia, AND we usually get things later as well. Bloody unfair, let's just hope no one actually listens to this Bobby guy.

11/08/2009

Melbourne, Victoria SSBB FC: 4038-8950-2069 Platinum FC: 2750 9999 8708

Kudos: 7,896

Sarukun

lol good luck to you my friend.....I'm sure that will encourage more and more people to stop pirating and buy more original games LMAO.
With **** games these days.....no wonder people don't even want to pay the prices nowadays.

11/08/2009

Final Fantasy XIII