EA to be a "100 percent digital company" in near future

by Nathan Misa Featured 8 Comments 20 Votes 976 Views 03/07/2012 Back to News

EA Games President Frank Gibeau believes EA will eventually become a 100 per cent digital company in the near future.

"We have a clear line of sight on it and we're excited about it," said Gibeau. "Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer."

"If the gamer wants to get the game through a digital download and that's the best way for them to get it, that's what we're going to do."

Gibeau also believes it will benefit the company much more financially and at a service level. "It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we're doing."

However, Gibeau does say that it is ultimately up to the consumers to determine when the inevitable switch to digital will occur.

"But if customers want to buy a game at retail, they can do that too. We'll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we'll go in that direction."

"For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future... we're going to be a 100 percent digital company, period. It's going to be there some day. It's inevitable."

Source: Gamespot

By Nathan Misa- Writer Bio

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Even on consoles?


It lets them make more money by cutting out the retail stores and charging the same.
He looks like an older version of Harry potter [Shifty]

maxiboy said: Even on consoles?
It lets them make more money by cutting out the retail stores and charging the same.


Once the retail competition is gone they won't charge us the same. They will charge us more -_-
well this is a great way for me to not buy EA games.
I like having a physical copy of my shelve, makes it look like a real collection.
can't wait to be able to sell your digital games once im bored of it ;)

and here they probably thought that 'physical' problem was behind them.

M@ndyz said: He looks like an older version of Harry potter



maxiboy said: Even on consoles?
It lets them make more money by cutting out the retail stores and charging the same.



Plus they don't have to produce any physical media or distribute. Win, win.

M@ndyz said: He looks like an older version of Harry potter



You have won the internet.

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