SEGA closes Australian office

by Ben Salter Featured 3 Comments 22 Votes 2486 Views 29/06/2012 Back to News

SEGA announced massive restructuring overnight that will see the closure of publishing and distribution offices in Australia and seven European countries.

However, MCV reports that development branch Sega Studios Australia in Brisbane is not affected by the restructure.

The changes will see distribution and marketing of SEGA titles in Australia outsourced to new company Five Star Games, which is headed by former Managing Director of Sega Australia, Darren MacBeth.

"Five Star is focused exclusively on selling, marketing and distributing premium quality video games in the Australian market," said SEGA in a statement.

"SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise", commented Jurgen Post, COO of SEGA Europe. "The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future."

London 2012 - The Official Video Game of the Olympic Games will be the final game marketed and distributed directly by SEGA in Australia.

By Ben Salter - Bio

Link to us http://wii.mmgn.com/News/SEGA-closes-Australian-office
Vote for this article Log in with Facebook

SEGA closes Australian office Comments

Leave a comment Log in with Facebook
Once again Australia has taken another below the belt hit! :'(
SAD :'(
Yet again Sega take another fall :(

Post a comment

Leave a comment Log in with Facebook

Recently Read

Featured Wii Content

GOTY 2015: Best Game Of 2015

GOTY 2015: Best Game Of 2015

22/12/2015 Polls 16 14
Friendly Fire Show 122: The Finale

Friendly Fire Show 122: The Finale

Podcast 21/03 Articles 15 6
Friendly Fire Show 121's The Divided
Podcast 15/03 Articles 5 3
Australian game sales approach $3b, mostly digital
maxiboy 13/03 News 10 10
Target store in SA displays games in plain packaging

Target store in SA displays games in plain packaging

maxiboy 13/03 News 6 11
Friendly Fire Show 120: I swear, by the Sun and Moon...
Podcast 02/03 Articles 7 1
Friendly Fire Show 119: Weekend at Tano's

Friendly Fire Show 119: Weekend at Tano's

Podcast 23/02 Articles 5 1
Friendly Fire Show 118: R.I.P. Tano

Friendly Fire Show 118: R.I.P. Tano

Podcast 11/02 Articles 4 3
Friendly Fire Show 117: It's not goodbye, it's Halo!

Friendly Fire Show 117: It's not goodbye, it's Halo!

Podcast 01/02 Articles 8 4

Community Content

Fallout-themed excuses to get the day off

Fallout-themed excuses to get the day off

09/11/2015 Blog 22 0

MMGN Updates

Status
Updating..
Username

commented on Just Cause 3 multiplayer mod on the way

marthabroo 15 hours ago
Username

Rapsody228 is now Level 13!

Rapsody228 1 day ago
Username

commented on Australian game sales approach $3b, mostly digital

Ahmed225 3 days ago
Username

commented on Friendly Fire Show 122: The Finale

tenggoro 18/05/2016
Username

CybaCowboy wants Red Dead Redemption - Undead Nightmare, Red Dead Redemption, Dead or Alive 5, Gone Home and other 3 games

CybaCowboy 15/05/2016
Username

jonalyn wants Mighty Bomb Jack

jonalyn 14/05/2016
Username

jonalyn got Mighty Bomb Jack

jonalyn 14/05/2016