Ubisoft, one of few major publishers backing Nintendo's new Wii U console, believes five million consoles will be manufactured in its first six months.
The company's CEO, Yves Guillemot, believes that the console isn't a risk, despite a lukewarm response from other publishers.
Generally, that's what (Nintendo) does. The number can be more, it can be less... they are always limited in the number that they can build," said Mr Guillemot.
Ubisoft's support for Wii U, and many new hardware before it, comes as the publisher attempts "to astonish people and bring them new experiences".
"So the risk that is seen as a big risk by many is actually the contrary," he said.
Despite Ubisoft's response, analysts are uncertain of the console's future.
Sterne Agee analyst Arvind Bhatia said that third party publishers "appeared relatively lukewarm" about the console, following Nintendo's showcasing of the new hardware at last week's E3 event in Los Angeles.
"We didn’t get the sense that third party publishers (with the exception of Ubisoft) are aggressively developing games for the Wii U yet."
By Gaetano Prestia - Bio