Nintendo has insisted that it "won't make the same mistake" in pricing its new console, Wii U, that it did pricing the 3DS.
Nintendo’s CEO Satoru Iwata has insisted that the console will be priced "reasonably" as the company looks to address mistakes it made with the pricing of the 3DS, "which was considered relatively high by consumers,” according to Mr Iwata.
The 3DS launched in March 2011 with a retail price of $350. After lackluster global sales Nintendo slashed the price in all regions, bringing it down to $250 in Australia within months of its launch, and angering early adapters of the hardware at full price.
Nintendo is committed to pricing Wii U reasonably but to also making a profit with the new console, which is expected to launch in late-2012. The 3DS will eventually become profitable, according to Mr Iwata, with Nintendo claiming it has "fixed the 3DS profitability issue".
By Gaetano Prestia - Bio