Console games to become more like PC - THQ

by Ben Salter Featured 2 Comments 22 Votes 1271 Views 30/07/2012 Back to News

New THQ president Jason Rubin says that console games will become more like PC games in the future.

He believes the days of boxed console games selling for $60 in the US and $100 in Australia are numbered, as consoles are destined to adopt the PC model of retail, downloadable and budget releases.

"The way the industry has been set up with all titles selling for roughly the same price at retail next to each other is that there's been a race to make the biggest, baddest-ass game," he told Game Informer.

"As time progresses, the entire industry will move closer to what we see in the PC model emerging now, which is a lot of different-sized games and different types of games that all get a place in the sun because you can buy things that aren't $60 boxed goods.

"If you walk into a store as a gamer and see a massive $120 million dollar game next to a $30 million dollar game, and a $80 million marketing budget backed that $120 million game up, it's likely you're going to pull that one off the shelf."

By Ben Salter - Bio

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Console games to become more like PC - THQ Comments

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maybe it's just me but this article feels like it's missing a whole bunch of other stuff. I got the whole downloadable budget thing but the rest of the quotes don't make much sense to me when strung together. so the second quote is saying what exactly? some stuff just isn't boxed goods :P

... and a big budget game will probably sell more due to more marketing.... okay economics 101. how is that any different from what's being done now.

on a side note, a bit laughable about the price difference in games.
yeah this is some shabby cut and paste job me thinks: but
prices of games will go down because there's less and less on disc content and more and more terrible dlc and premium services thrown in your face. preorder now for this one exclusive PoS you dont need and has zero value and you can't actually download it for 2 months post release....

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