New THQ president Jason Rubin says that console games will become more like PC games in the future.
He believes the days of boxed console games selling for $60 in the US and $100 in Australia are numbered, as consoles are destined to adopt the PC model of retail, downloadable and budget releases.
"The way the industry has been set up with all titles selling for roughly the same price at retail next to each other is that there's been a race to make the biggest, baddest-ass game," he told Game Informer.
"As time progresses, the entire industry will move closer to what we see in the PC model emerging now, which is a lot of different-sized games and different types of games that all get a place in the sun because you can buy things that aren't $60 boxed goods.
"If you walk into a store as a gamer and see a massive $120 million dollar game next to a $30 million dollar game, and a $80 million marketing budget backed that $120 million game up, it's likely you're going to pull that one off the shelf."
By Ben Salter - Bio