Publishers over-exploit the gamer - Witcher 2 dev

by Gaetano 'Xbot' Prestia Featured 3 Comments 15 Votes 1580 Views 17/07/2012 Back to News

Publishers need to stop over-exploiting gamers by charging for additional content or risk losing sales, according to CD Projekt RED co-founder and joint CEO Marcin Iwinski.

Mr Iwinski believes the ever-present issue of DRM and new pricing models for additional content will eventually push consumers away from a publisher's products.

“When we had that publishing deal, we went to the publisher, and said, ‘So we have this idea where we make all this stuff, all this new content, and you don’t pay anything for it, we give it away for free. How about that?’" explained Mr Iwinski. "The publisher went all big-eyed and said, ‘Whoa! Let’s charge 10 dollars! 10 Euro!’ But we believed that we would sell more units if we put it out for free."

Selling extra game content for free contributed to a boost in sales for the developer, according to Mr Iwinski. “You can always do it from two angles, and sadly I see the industry trending toward over-exploiting the gamer, and I think this will come back to the publishers that are doing that, and eventually, people will stop buying their stuff."

He is strongly of the opinion that giving away content for free can actually strengthen a game's sales, which would benefit the developer in the long run.

Do you agree that paid content might push you away from purchasing games from a publisher in future?

Source: Gamasutra

By Gaetano Prestia - Bio

Link to us http://wii.mmgn.com/News/publishers-over-exploit-the-gamer-witche
Vote for this article Log in with Facebook

Publishers over-exploit the gamer - Witcher 2 dev Comments

Leave a comment Log in with Facebook
He's not wrong. It's like brand marketing 101: creating a good brand that people LIKE and they'll keep returning to it. Bury it into the ground and people won't return.

But my main issue is on-disc DLC. That's over-exploitation to the max.
Take Blizzard for example. I know they don't do DLC but look at what Diablo 3 and the Real Money Auction house has done to their company image. I've lost a lot of faith in Blizzard.

Brand Loyalty goes a long way now that gamers can follow the developers and their development processes a lot easier.
@Daseti Look at Starcraft 2, 1 games made into 3.

Post a comment

Leave a comment Log in with Facebook

Recently Read

Featured Wii Content

Favourite 2014 game so far?

Favourite 2014 game so far?

19/06/2014 Polls 22 31
Mad man speed runs Ocarina of Time in 18 minutes

Mad man speed runs Ocarina of Time in 18 minutes

Gryllis 12 hours News 1 7
UK pirates get warnings for illegal downloads in 2015

UK pirates get warnings for illegal downloads in 2015

Gryllis 12 hours News 8 9
FIFA 15 trailer gets intensely emotional
Gryllis 2 days News 3 6
Friendly Fire Show 63: It is Thor Destiny

Friendly Fire Show 63: It is Thor Destiny

Podcast 2 days Articles 0 8
Friendly Fire Show 62: The Kim Kardashian Special

Friendly Fire Show 62: The Kim Kardashian Special

Podcast 5 days Articles 1 4
Sega still open to releasing games on Wii U VC

Sega still open to releasing games on Wii U VC

Gryllis 16/07 News 3 6
PS4 remakes welcome back Wii gamers to PlayStation

PS4 remakes welcome back Wii gamers to PlayStation

Gryllis 16/07 News 10 14
Duck Hunt gun used to stop home robbery

Duck Hunt gun used to stop home robbery

Tano 16/07 News 0 9

Community Content

A New Era For MMGN: Our New HQ

A New Era For MMGN: Our New HQ

23/06/2014 Blog 16 1

MMGN Updates

Status
Updating..
Username

commented on FIFA 15 trailer gets intensely emotional

stonecold 1 hour ago
Username

commented on What makes Destiny so compelling?

stonecold 1 hour ago
Username

Pilkingbod, Skarteh, Tano commented on Pop star Lorde says Oculus Rift is 'kind of like communism'

Pilkingbod 2 hours ago
Username

warchieflj is now Level 2!

warchieflj 9 hours ago
Username

Leasha, sithsquire, Gryllis commented on UK pirates to get warnings for illegal downloading in 2015, but no sanctions

Leasha 11 hours ago
Username

1wiierdguy, Gryllis, Tano commented on Pop star Lorde says Oculus Rift is 'kind of like communism'

1wiierdguy 11 hours ago
Username

zurczner, stublu, maxiboy, Tano commented on Razer Blade (2014) gaming laptop review

zurczner 11 hours ago
Username

commented on Grid Autosport review

byrnezy 12 hours ago