Publishers over-exploit the gamer - Witcher 2 dev

by Gaetano 'Xbot' Prestia Featured 3 Comments 15 Votes 1710 Views 17/07/2012 Back to News

Publishers need to stop over-exploiting gamers by charging for additional content or risk losing sales, according to CD Projekt RED co-founder and joint CEO Marcin Iwinski.

Mr Iwinski believes the ever-present issue of DRM and new pricing models for additional content will eventually push consumers away from a publisher's products.

“When we had that publishing deal, we went to the publisher, and said, ‘So we have this idea where we make all this stuff, all this new content, and you don’t pay anything for it, we give it away for free. How about that?’" explained Mr Iwinski. "The publisher went all big-eyed and said, ‘Whoa! Let’s charge 10 dollars! 10 Euro!’ But we believed that we would sell more units if we put it out for free."

Selling extra game content for free contributed to a boost in sales for the developer, according to Mr Iwinski. “You can always do it from two angles, and sadly I see the industry trending toward over-exploiting the gamer, and I think this will come back to the publishers that are doing that, and eventually, people will stop buying their stuff."

He is strongly of the opinion that giving away content for free can actually strengthen a game's sales, which would benefit the developer in the long run.

Do you agree that paid content might push you away from purchasing games from a publisher in future?

Source: Gamasutra

By Gaetano Prestia - Bio

Link to us http://wii.mmgn.com/News/publishers-over-exploit-the-gamer-witche
Vote for this article Log in with Facebook

Publishers over-exploit the gamer - Witcher 2 dev Comments

Leave a comment Log in with Facebook
He's not wrong. It's like brand marketing 101: creating a good brand that people LIKE and they'll keep returning to it. Bury it into the ground and people won't return.

But my main issue is on-disc DLC. That's over-exploitation to the max.
Take Blizzard for example. I know they don't do DLC but look at what Diablo 3 and the Real Money Auction house has done to their company image. I've lost a lot of faith in Blizzard.

Brand Loyalty goes a long way now that gamers can follow the developers and their development processes a lot easier.
@Daseti Look at Starcraft 2, 1 games made into 3.

Post a comment

Leave a comment Log in with Facebook

Recently Read

Featured Wii Content

Games of October: Your most wanted

Games of October: Your most wanted

06/10/2014 Polls 9 17
MMGN Game Of The Year 2014 voting now open

MMGN Game Of The Year 2014 voting now open

Tano 1 day News 3 20
Friendly Fire Show 80: GOTY extravaganza!

Friendly Fire Show 80: GOTY extravaganza!

Podcast 4 days Articles 1 3
11 Hilarious Chinese game console rip-offs

11 Hilarious Chinese game console rip-offs

Gryllis 12/12 Articles 26 56
I'm 27 years old and I have a serious Amiibo addiction

I'm 27 years old and I have a serious Amiibo addiction

Jickle 08/12 Articles 8 10
Dating a non-gamer: Steps to get them addicted

Dating a non-gamer: Steps to get them addicted

Jayden27 03/12 Articles 17 18
Disney Infinity Star Wars: Survey hints at The Force
Tano 02/12 News 2 6
PAX Aus 2015 tickets now on sale
Tano 02/12 News 0 4

Community Content

Awesome Gaming Stuff Of Tomorrow, Today! Vol. 3

Awesome Gaming Stuff Of Tomorrow, Today! Vol. 3

02/09/2014 Blog 11 0

MMGN Updates

Status
Updating..
Username

zurczner, whaling commented on Minecraft: Story Mode coming from Telltale Games

zurczner 3 hours ago
Username

commented on Mario penguins can't fly

vietnhamit 4 hours ago
Username

DPkrass, Jade829, whaling and other 2 users commented on Win a Sony Mobile Prize Pack! Including an Xperia Z3, PlayStation 4 and Game Cave

DPkrass 6 hours ago
Username

commented on Super Mario Themed Fish Tank Background

vietnhamit 8 hours ago
Username

Arnold114, patjackman, purplesp8y and other 4 users commented on Win a Sony Mobile Prize Pack! Including an Xperia Z3, PlayStation 4 and Game Cave

Arnold114 12 hours ago
Username

Tano, DPhoenix commented on Minecraft: Story Mode coming from Telltale Games

Tano 14 hours ago
Username

commented on Xbox Store Countdown to 2015 sale on now

Armige 16 hours ago
Username

commented on NBA 2K15 gets Australian servers

iSR 17 hours ago